How to View Your Own Advertising

Many business owners make a critical mistake when creating advertising. They write the advertising and pick photos that they like and understand. They forget all about their audience, the people they are trying to attract with their ads and they do not communicate their message.

When you write the copy and choose a picture for a post or an ad, you then need to take your professional hat off and walk over to the other side of life and be your audience. It is from that viewpoint you need to critique the ad. Does it contain words or acronyms that the normal person does not understand? Is the photo interesting and represent the product or service? Is the photo confrontable and not graphic and disturbing such as bleeding gums for a dentist, smashed in cars for Car Insurance or injured pet for a Veterinarian. I’m sorry- no one wants to see these pictures. 

So write your ads and look at them from the point of view of your potential customers. This will get you much better results.

Just Get Busy

Have you ever had a little quiet time in your business when no one calls and you are finished up with your “To Do” list and you are frankly, bored? It is the ebb and flow of small business- crazy busy and slow and crazy busy and slow. 

Well, here is an idea for you. Why not contact your clients, customers or patients? Just call or email and see how they are doing, do they need any help with anything? NOT A SALES CALL!! Just a hi and how are you call. For example, “I wanted to check in with you to see how you were liking your new oven.”

“I wanted to see how it went planting the tree we delivered?”  “ I want to see how your marketing is going- are you getting in more customers?” 

These phone calls or emails will surprise the heck out of your customers and will cement your relationship with them. So get busy!

My Marketing Doesn’t Work!

When I hear business people say this I just cringe! It is usually based on gathering the wrong information. When you first start a Marketing Campaign you need to clearly define the goal of the campaign. For example, if you are trying to get new customers or clients, you need to measure these and graph them on a weekly basis. You also should know what your income is on a weekly basis. You need to look at improvement in these areas of your business.

Oftentimes when there is a new marketing campaign, the client is looking for people to specifically say where they came in from. As an example, a person gets a postcard, which gives them the business website. After visiting the website they decide to come in. When asked, “How did you hear about us?”, the person says, “ Your website”. 

WRONG!

They didn’t hear about you from the website, they heard about you by way of the Postcard.  Another example is a person looking at their Facebook newsfeed and they see your sponsored ad. They see that a friend of theirs also likes your page. They ask their friend about you and the friend says, “ Oh yeah, they are great!” You come into the office and you are asked,” How did you here about us?” and the person answers, “ My friend told me!”

 WRONG!

They found out about you on Facebook and THEN contacted their friend. 

What is the point of all this? The point is that you can’t look at the bits and pieces of your advertising and say it works or it doesn’t work. You have to look at your overall statistics- Income going up? New Customers going up? Are you generally doing better in your business?

The other problem is that you need to commit to a campaign for a length of time. People get hit with over 5,000 pieces of information a day so you are going to have to get your message across at least 5 times for them to process that you are there. Don’t start a campaign and cancel it in 2-3 months. Keep it going and if it doesn’t seem to be effective, then tweak it. Change out pictures and headlines - make it work. 

The moral of the story is: Keep your outflow going out and measure the overall objective of the campaign by looking at the numbers. Don’t worry about what customers say to you. They have a hard time remembering where they just parked their car.  😄

Email Lists – To Unsubscribe or Not to Unsubscribe?

I have just been called The Queen of Email Annoyance. Why? I get so annoyed at all the email lists I’m on, but when my tech person tells me just to unsubscribe from them, I scream, “No!!”

I was trying to figure out why that is . . . First, I want to say that the emails I am talking about are not the bombardment of sales types hitting my Inbox twice a day, they are the informational kind. I think that most of these emails at one point gave me some help on something, such as nutritional tips or motivational quotes, marketing ideas, book reviews or maybe just good news. I actually have one email blast that just promotes good news and that is refreshing, right?

Well, the reason I don’t unsubscribe is because it’s my exchange to them for giving me something of value – I want to support companies that help me and others. 

Why don’t you unsubscribe?

Why it is Important, Vital and Even Crucial to Proofread?

If you are doing your own marketing or even if you are contracting someone else to do your marketing, it is absolutely crucial that you have a literate person proofread the content before it goes out. You need to be responsible for it – it’s your marketing! When you get sent a proof of a postcard, Facebook ad or website design, do this:

Go to a quiet room with no disturbances. Have a dictionary or computer available to check spelling. Go through each and every line of the content. Check all names, telephone numbers, address and zip code. Check everything!  Sometimes it helps to read it backwards because your mind can fill in and correct errors. 

It is very embarrassing and expensive for an ad to go out with spelling errors or a wrong number. Proof, proof, proof!

What Kind of Return Should You Get From Facebook Posts?

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This is a question that I hear frequently and I would like to address it. First off, I want to clarify what the difference is between Facebook posts and Facebook ads. Facebook posts are small pieces of information which are educational and informative or have information and PR about your company, office or organization. Facebook posts go on your timeline and people that like your page will see these posts.

Facebook ads are advertisements that go out to a targeted group of individuals that are in a designated age range, income level, zip code and have specific interests. These ads appear in the newsfeed of the people in this targeted audience. This is the way that you can reach thousands of people who don’t know you and interest them in becoming a customer. These show up as a Sponsored Ad.

Obviously, you are going to get reaches from Facebook ads, but what about Facebook posts? Facebook posts are not meant to be advertisements, they are meant to show your brand and make people understand who you are and what you do. They should very closely represent your brand. You should not post things that do not align with your business. As said above, these posts go out to your Facebook followers, people who have liked your page.

However, many people who see a company’s ad will not click on the Call to Action button and will click on your Facebook page to see what you are all about. When they see no content or content that is not in keeping with your brand, they will leave the page. So as much as Facebook posts are not advertisements, they give your potential customer a snapshot of your company and can interest them in doing business with you.

Statistically, we have found that when our number of posts go down, our income goes down. This is our experience. So don’t cut down on posting on Social Media- keep it going, keep it creative and make sure it projects the purpose of your company.

Need help with your social media? We can help! Give us a call at (727) 303-0387 or email us at info@dogoodcreative.com

Here's how to post to your Facebook Page from your phone:

We get asked this a lot.

1. You first need to download the Facebook Pages App to your phone. You have to download it from the app store - here is the link for itunes.

2. Next you need to have the picture or video you want to post saved in your camera roll on your phone. If you took the photo on your phone, then you have nothing to worry about. If it is a photo from your computer, you can email it to yourself and save it, or if you have dropbox you can save it from the Dropbox app on your phone. 

3. Next, open the Facebook Pages app on your phone. If this is the first time opening it, you will need to sign into it using your personal Facebook Login. Remember that all Facebook tools revolve around your PERSONAL Facebook Login. So if you are an admin of your page, then you login to the Pages app with your personal login and Facebook will pull up all the pages that you are an admin of.

You will see your Facebook Page come up:

4. To post a photo or video click the Photo/Video button.
5. All your photos will come up from your camera roll, you can also take a photo right from the app.

6. Once the photo is chosen, you can write your caption.

7. When you are ready to post it hit "Continue". Then hit "Publish" if you want to post it immediately, or hit "When will this be published?" and you can schedule it for later.

8. You're done!

How to Get Rid of Duplicate Facebook Pages

This situation comes up a lot with our clients - especially if they have had multiple employees working on their Facebook Page. 

Here is how you can MERGE duplicate Facebook Pages:

1. You need to be the ADMIN of BOTH Facebook Pages. The one you want to keep and the one you want to merge. 

If you are not an admin, you need to figure out who is.
Run through this list to see if you can figure out who is the admin:

  • Family members
  • Office Managers
  • PR Managers
  • Past Employees
  • Old Marketing Companies

Once you know who the Admin is, they need to make YOU an Admin as well. You need to go onto your personal Facebook account, LIKE the Facebook Page where you need to be an Admin and then the existing Admin can go into the Settings > Page Roles and add you as an Admin. 

******NOTE - Facebook will not let you merge pages until you have been an Admin of a page for at least a week. So you might have to wait until you go to the next steps:

2. Once you are an Admin of BOTH pages, you then need to make sure that the data on both pages IS IDENTICAL. The Page name, address, category, about section - all of it, needs to be letter for letter IDENTICAL. 

This data can be edited by logging into Facebook and going to your page, then going to the About section. 

3. Now you are ready to MERGE! 
Simply go to: https://www.facebook.com/pages/merge/
and it will walk you through how to merge one page into the other page. 

If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge. The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page. The Page you don't want to keep will be removed from Facebook, and you won't be able to unmerge it.

It can take a few days for Facebook to process the request.

Should you be everywhere? 

This is a question that comes up a lot and it is something we see done correctly and incorrectly. 

We have seen people that sign up for EVERYTHING: Facebook, Instagram, Twitter, Snapchat, Pinterest, etc. etc. etc. etc. ….but then they don’t post anything!

If you are just starting out with social media for your business, you should pick one or two platforms. We usually suggest Facebook and Instagram because it is easy to post to both platforms at the same time and you can advertise on both since both companies are owned by Facebook. 

Once you get used to posting great content and it is consistent and you are getting followers and engagement then you can expand out to another platform and sooner or later you WILL BE everywhere, but this time posting great, consistent content. 

By expanding this way, it is in a controlled and strategic manner, not a dispersed and splattered everywhere type of manner. 

If you need help getting started on Facebook or Instagram, call us for a FREE Social Media Consultation and we can answer any questions you have.