This is a question that I hear frequently and I would like to address it. First off, I want to clarify what the difference is between Facebook posts and Facebook ads. Facebook posts are small pieces of information which are educational and informative or have information and PR about your company, office or organization. Facebook posts go on your timeline and people that like your page will see these posts.
Facebook ads are advertisements that go out to a targeted group of individuals that are in a designated age range, income level, zip code and have specific interests. These ads appear in the newsfeed of the people in this targeted audience. This is the way that you can reach thousands of people who don’t know you and interest them in becoming a customer. These show up as a Sponsored Ad.
Obviously, you are going to get reaches from Facebook ads, but what about Facebook posts? Facebook posts are not meant to be advertisements, they are meant to show your brand and make people understand who you are and what you do. They should very closely represent your brand. You should not post things that do not align with your business. As said above, these posts go out to your Facebook followers, people who have liked your page.
However, many people who see a company’s ad will not click on the Call to Action button and will click on your Facebook page to see what you are all about. When they see no content or content that is not in keeping with your brand, they will leave the page. So as much as Facebook posts are not advertisements, they give your potential customer a snapshot of your company and can interest them in doing business with you.
Statistically, we have found that when our number of posts go down, our income goes down. This is our experience. So don’t cut down on posting on Social Media- keep it going, keep it creative and make sure it projects the purpose of your company.
Need help with your social media? We can help! Give us a call at (727) 303-0387 or email us at email@example.com