You need to be alive in order to be in business. I know that’s kind of a “duh!” thing to say but I see it happen often where a person thinks they can start a business and just phone it in and not do the hard work. Any business that just sits still and hides behind a website or a phone number is not going to last for long. In today’s marketplace you need to be alive, have a personality and really communicate to the people who use your product or service. I remember when we first started Do Good Creative, I was sooooo impatient when we would post on social media. I wanted to talk to people, I wanted to help people with design advice, I wanted to hear about their products and what they did. I wanted to know what they liked and disliked.
Unfortunately, that interaction didn’t happen for quite a while, because even though I wanted to talk to them, they didn’t want to talk to me! Why? Because Do Good Creative wasn’t alive yet, we had just started and we hadn’t been posting very long. We weren’t attracting enough attention. So the first thing I did was try to attract attention from the people I wanted to talk to. We did a video series that highlighted different companies that gave back to their communities. At first we got 5 likes on a post, but then after a while, we got more and more interaction and companies started talking to us because they wanted to be featured in our videos. We got their attention.
Now after a couple years we average over 100 likes on a post and we have really solidified ourselves in the group that we want to hear from and talk to. It was a lot of work to get people to notice us, but it got us to where we are now. It also snowballs and it gets easier and easier to communicate, be alive, and get attention so you can build a following that you can interact with. It’s very hard to be persistent in your communication in business. It starts to feel redundant to you since you are the one creating it, but it is not to your audience because they are being hit with thousands of messages every day.
So the moral of the story is be alive and you will stay alive… and that’s all there is to it.