Companies That Give Back

Feed Mozambique - Help is needed

The name "Kurandza" is the word "to love" in Changana, the local language of the women in Mozambique.

Kurandza is currently campaigning to bring food, water, and agriculture solutions to a village in Mozambique, where they are experiencing a severe drought and hunger. Villagers are eating one meal a day and HIV+ mothers are continuing to nurse their babies despite the risk of passing on the virus because they don't want their babies to die of malnutrition.

Please help their campaign by contributing whatever you can. https://www.tilt.com/tilts/feedmozambique. 

#FeedMozambique


Kurandza is a social enterprise that works to empower women in Africa (the majority of whom are HIV positive) through education, employment opportunities and health counseling. Their goal is to increase economic opportunity for women, helping them and their children to have a brighter future. In addition to receiving fair wages for their work, profits from sales go back to this community to fund development projects.

They began to sell jewelry and accessories made from capulana, a traditional cloth of Mozambique. Sales from these items allowed the women to not only pay for transportation to the hospital, but to also buy other basic household items, school books and uniforms for their children, and to start saving for their future.

Know that when you are purchasing these lovely handmade bags and bangles that you are giving the gift of life to these beautiful women and children!

Learn more at: http://www.kurandza.org/

BathMasters Donates to Community Learning Center!

Here is one of our clients, BathMasters Florida becoming a monthly sponsor to a local tutoring program called the Community Learning Center located at 1411 N. Fort Harrison Ave. in Clearwater.  The Community Learning Center is a non-profit that has served students throughout Florida for over 17 years. They provide the one-on-one academic help many young people need and priced so anyone who wants help can get it. They work with children in Pre-K through 12th grade. They put together specially-tailored tutoring programs for each child.

For more information about Community Learning Center visit: http://www.communitylearningcentertutoring.com/

 Greg and Aaron giving a check to Executive Director Holly Haggerty

Greg and Aaron giving a check to Executive Director Holly Haggerty

Your Dollar = Your Vote

When you purchase goods and services, you are actually casting an “economic” vote. You are endorsing that product and that company. People for the most part are very uninformed about where their food comes from or who makes their clothing. They are driven by advertising and merchandising and price in the multitude of grocery stores, chain stores and department stores. If people did understand what the truth was behind pesticides and chemicals on and in their food, unfair labor practices and actual slave labor creating their products, most would choose not to purchase them.

The key word in that last sentence is understand. In this country, people are moving around at a fast rate- rushing to work, dropping off kids at daycare, grabbing a bite to eat at a fast food restaurant, rushing home, making dinner and starting all over the next day. Every person is being bombarded with so much information, they can’t even take in a small percentage of it all. Social media, TV, Netflix, emails, texts, radio, the list goes on and on. Information overload!

So why am I bringing this up? It is the responsibility of the few to bring the truth to the many. It is the responsibility of all of the companies that are Organic, Fair Trade, Socially Responsible, Ethical Brands and One for One brands to tell the story and get people to understand. Once consumers understand, they will cast their economic vote and demand that their products are organic, fair trade and ethical.  

How do you do this? You cannot expect to put out some marketing once and have a result. You have to be relentless with sharing your story and your purpose. We are all part of this planet and either we all win or we all lose inevitably. So the only choice is to win, help others find the truth and create a socially and environmentally conscious world.

The purpose of Do Good Creative is to help companies which are Organic, Fair Trade, Ethical and Socially Responsible become well known and well thought of. We do this through design and marketing strategies that help these companies expand. 

For all of you Do-Gooders out there, whether you are a part of a socially responsible company or you are a consumer who shops responsibly, thank you for all you do! 

#blueandblack outfit that gives back

blueandblack

This #blueandblack outfit gives back in huge ways. It reduces ocean plastic, donates a book to a community in need, enables young women in East Africa to go to university, donates one charcoal efficient stove, donates glasses to someone in need, gives a week’s worth of meals to a child in need, removes one pound of trash from oceans, donates a storybook to a child in need and donates 2 pencils, 1 reading book, 1 notebook and 1 healthy meal to a child in need. Phew! That’s one powerful outfit!

Featuring: 

1. JEANS from G-Star Raw. Crafted from stretch denim, woven using Bionic Yarn, an innovative yarn containing recycled ocean plastic. $240 https://www.g-star.com/en_us/product/women/raw-for-the-oceans/21.151.B91011.6716.1243

2. SWEATSHIRT from Out of Print Tees. For each product sold, one book is donated to a community in need through our partner Books For Africa. $42 http://www.outofprintclothing.com/collections/womens-long-sleeve

3. SHOES from Sseko Designs. The Sseko Lalibella Loafer is crafted from Ethiopian sheepskin sourced from local Ethiopian farmers. These shoes are made at one of the oldest Ethiopian-owned shoe factories in the country. In addition to providing jobs and contributing to the economic development of the region, 10% of the profits of these shoes will go directly towards the Sseko Scholarship Fund. This fund enables bright young women in East Africa to continue their university degrees and become leaders in their communites. $109.99 http://ssekodesigns.com/shop/shoes/black-suede-lalibella-loafer.html

4. WATCH from 1: Face. This watch provides 1 charcoal efficient stove. $49 http://www.1face.com/product/environment/

5. GLASSES from Warby Parker. For every pair of glasses you buy a pair is donated to a person in need. $95 https://www.warbyparker.com/eyeglasses/women/walker/canton-blue

6. NECKLACE from Half United. For every product you purchase you are providing a week’s worth of meals to a child in need. $34 http://halfunited.com/product/gold-carolina-blue-with-anchor-charm/

7. BAG from United by Blue. By purchasing this bag, you help UBB remove 1 pound of trash from our oceans and waterways around the world. $108. http://unitedbyblue.com/collections/bags/products/aidan-foldover-messenger

8. NOTEBOOK from Read Notebooks. For every notebook you purchase, we donate a storybook to a child in need. $15. http://readnotebooks.myshopify.com/collections/all

9. PEN from Humble Pen. For every Humble Pen purchased, they provide a Humble Pack for a child in need with includes 2 pencils, 1 reading book, 1 notebook and 1 healthy meal. $29

http://www.humblepen.com/shop/humble-pen-ashley-ronning

What is Fair Trade?

what is fair trade.jpg

Fair Trade is an organized social movement whose goal is to help producers in developing countries achieve better trading conditions and to promote sustainability. Fair Trade helps farmers build businesses that positively influence their communities and products that bear this logo come from farmers and workers who are justly compensated.

Through Fair Trade, children are able to stay in school, farming and working families are able to eat better, improve health and housing and invest in the future. The Fair Trade model also requires rigorous protection of the local ecosystems and ensures that farmers receive a harvest price, which will allow them to practice sustainable agriculture.

It is hard for us living in this country to imagine what it is like having few rights as a worker. It is harder to imagine working 12 hour days and still not being able to support your family. But we all know that these situations and worse exist in the world. It is just hard to confront.

What can you do as a consumer? We all know the power of the dollar and we all have dollars to spend. Our dollars are our vote. When you buy your food at the grocery store, you are casting your vote. When you purchase coffee, you are casting your vote. When you buy jewelry, clothing or handbags, you are casting your vote. So look for the Fair Trade label on as many things as you can. With the power of your vote, you can help change the conditions in communities and villages. To find some Fair Trade companies as well as companies that are giving back, visit our directory at http://www.do-goodcreative.com/accessories/.

Common Fair Trade food items are coffee, tea, chocolate and fruit such as bananas, pineapples and mangos. When shopping look for these labels:

 image source: http://www.pjcvt.org/

image source: http://www.pjcvt.org/

Can Giving Back Increase Brand Awareness?

If a company gives back to the community, environment or planet, can that increase their Brand Awareness? Will that make people buy their services? Think of them in a different light? 

It is an interesting question. If you are starting a business, is it worth supporting non-profits or patterning your business so it creates a positive impact on your community or environment?  Money is tight and time is tighter. The bills have to be paid.  

I have done an informal survey on this very issue. I asked many people, "If you have a choice between two businesses selling a similar product and Business A supports a local non-profit and Business B is just out to make money, which would you choose?  The overwhelming answer was Business A. Non-profits depend on donations and businesses that donate make a huge impact on them. These donations of money, time or resources create attention going back in the direction of the donor. Positive attention means more customers and clients and a sense of loyalty to that business. Customers are not so likely to shop elsewhere because they know when they shop in that store or buy that product online, they are contributing to something more.

In 2011, Katrina and I attended the Inc 500 Convention and Awards Ceremony. Seth Goldman, co-founder of Honest Tea and #117 on the Inc 500 list spoke about his company and their mission.  You can get their entire story on their website www.honesttea.com. Seth passionately spoke about their mission to create a real bottled tea without all the sugar. He also informed the group that their teas were Fair Trade Certified. Since 2003, they have contributed over $350,000 in fair trade premiums, reinvesting in communities where their teas are sourced. The list of their contributions is impressive and their ranking on the Inc 500 was equally impressive. So does giving back increase Brand Awareness?  Well, after that convention, every time I go to buy iced tea, I now buy Honest Tea.

After leaving the Inc 500 Convention, we realized that the overwhelming theme of the fastest growing companies was to give back and have a purpose greater than money alone. So support the companies that support us all and if you have a company, start giving back and make that fact well known. Your do good actions could be contagious and have a real impact on this planet.